360 Media Training – It’s not about Spin
I recently met a senior executive who told me he didn’t need media training because he’d already done it… some years ago… in London. As if that’s it. Like learning to ride a bike… you tick that off and move... Read More →
Is this your worst media nightmare??
A wall of cameras.. an army of journalists.. and everything you say is recorded, analysed, and sent out to the world.. where it stays public record.. forever. The press conference is challenging for even the most experienced media performer. It... Read More →
Confidence with QAS
Confidence issues come up in almost every workshop we hold… How to keep your nerves in check when presenting to the media or stakeholders. Even after 25 years on air I sometimes feel nervous, particularly on live TV.. my business... Read More →
Why Why Why – Why am I doing this?
At Media Potential, we have media trained everyone from cardiologists… actuaries.. politicians.. beauty queens and champion sporting teams, and while they are vastly different, the one thing we encourage them all to do is ask themselves why they are engaging... Read More →
Radio King Spencer Howson joins the team
No-one else – no other Media Training or PR business in Australia can offer this. We are so excited to launch our new practical Masters Media Training workshop, with Queensland’s most respected broadcaster, former ABC breakfast radio host, Spencer Howson.... Read More →
Too much Information?
Today I found out more about Kayla and Darius Boyd than I really needed to… extra marital affairs, miscarriages, a pregnancy termination and a challenging relationship. An exclusive TV interview with Channel 9 last night delved into a raft of... Read More →
S&*t scared of the Media?
Like the media itself – media training has changed. A lot. Often we have clients who’ve had training before… And the main message they took out of those experiences?? The media is evil and to be avoided at all costs.... Read More →
Interviewing Skills
Jillian interviewing Raphael Bickle at Cloudland for The Great South East on Channel 7Reporters and TV presenters are story-tellers and we rely on gathering accurate and interesting facts from all kinds of people under all kinds of circumstances. It’s not... Read More →
A new Channel 7 cadet!
We thought TV News Cadetships were a thing of the past, so it was great to see Channel Seven roll out a fantastic new program this year.. taking on seven cadets for a two-year structured cadetship program, one in each major... Read More →
“That’s not a story….”
At Media Potential we have heard many times from clients who have felt the heat of negative media coverage, claiming.. “but it’s not even a story!” I’m sorry it is. Like it or not, the journalists, editors and producers are the ones who decide what makes... Read More →